We’d like to invite you behind the scenes at VisitBritain at what has been an exciting time for British tourism.

This review gives you the opportunity to see all the developments, statistics and results of the past year. Read on to discover how we engage with consumers and have continued to make the most of PR, digital and social media to promote Britain around the world. We aim to significantly increase visitor numbers and spending over the next four years and have already rolled out the first two phases of our four-year, £100 million match-funded marketing programme. We have continued to develop industry and trade partnerships. We have also acted as a trusted advisor on Britain’s competitiveness in international tourism.

It’s a great time to visit Britain, and we’re proud to be part of an industry that creates wealth and jobs across the UK and to promote our country to a global audience.